Make A Facebook Cover Photo 2019

They say you can not evaluate a (Face) publication by its cover (photo).

While that belief might apply for literature, it likely won't for your Facebook business web page. That's right; prospective customers are evaluating your brand based upon the picture you have at the top of your profile.

Why wouldn't they? Your cover picture rests right on top of the web page, is significantly larger than your account, and also, did we point out, it goes to the top of your web page?

You get it.

Your Facebook cover image, typically described as your banner image, is one of the most appealing attribute on your organization's Facebook page. In fact, it covers almost a quarter of the display! When performed well, it can represent your brand, attract your audience, and force them to discover your site more. For those factors, it's important that you create and publish your cover photo with these best methods in mind.

Make A Facebook Cover Photo

Make A Facebook Cover

On a desktop computer, the Facebook cover image displays at 820 pixels large by 312 pixels tall

On mobile, the Facebook cover image displays at 640 pixels vast by 312 pixels tall

The photo dimension that functions bests for both of these shapes is 820 pixels large by 462 pixels high

The minimum dimension to upload is 400 pixels high by 150 pixels broad

Facebook cover photo size:

Make A Facebook Cover

Recognizing Facebook cover picture dimension.

What's there to understand, you ask?

Your Facebook cover image size is greater than just the size as well as size of your photo. It's the specifying consider whether your target markets will remain to engage with your Facebook page or head elsewhere.

This is because, depending on what platform your audience sights your Facebook profile, they'll see the photo in a different way.

When checked out from a computer, your Facebook cover image presents at 820 pixels broad by 312 pixels high. When checked out from a mobile phone, it will display at 630 pixels wide by 312 pixels high.

Let me stress that these are 2 different shapes. When checked out on a desktop, the photo appears much bigger-- think the form of a signboard you would certainly see while driving on the highway. On the other hand, the mobile screen of your photo will not cut so much off the top and bottom of the picture.

When picking an image, make sure you choose an image that will be well-represented on both desktop and mobile. The photo dimension that functions well for both shapes is 820 pixels wide by 462 pixels tall.

If you do not have a picture that fits the exact dimension parameters, do not stress! We have a hack for you. Facebook features a "reposition" tool that will certainly let you publish a photo taller than the recommended 462 pixels and move it up or down, relying on what you would certainly such as included. This can be a helpful hint if you have a picture you're set on that doesn't fit the dimension restrictions.

In addition, it's interesting to note that Facebook now permits its cover photos to handle an entire immersive experience - Facebook 360 pictures, which are a kind of breathtaking photo alternative. Nonetheless, just personal accounts - not organisation web pages - can take advantage of this.

Facebook cover photo size on Desktop:

Make A Facebook Cover

Facebook cover image size on mobile:

If you opt to include a cover picture with text on it, this dimension difference is particularly essential to consider. You'll need to place your message on the picture so that it does not obtain cut off when you switch over gadgets.

Make A Facebook Cover

Now that you have an understanding of the basics, we can study what truly matters-- how to see to it your cover photo assists establish your brand besides your rivals.

Best practices for Facebook cover pictures.

While understanding the appropriate dimension for your Facebook cover photo is necessary, it's not the end-all-be-all. What really matters is the material. Does it attract the audience in? Does it motivate a details activity?

The material is vital. That's why we've compiled these nine ideal methods to remember when you're choosing your Facebook cover image.

1. Evaluate out a Facebook cover video.

In a recent technology, Facebook used organisations the ability to post a cover video clip in place of a cover photo. This is not just an exciting possibility, but a particularly excellent option for brands and marketing experts that might be much more video-inclined.

You can publish a video that fits Facebook's dimension criteria by saving the video clip file at 820 pixels vast by 312 pixels high to your desktop. Then, you can upload it similarly you would certainly add a new cover image to your page.

However, you don't wish to freak out. Whether you pick a video or a photo, keep in mind the best techniques listed below. If you do choose a video clip, you'll intend to select one that is fairly simple. Think about a choice that shares extra regarding your service and aids you tell a longer tale, like a culture video clip including your employees or a film that describes your offering. Facebook will sustain cover video clips that are in between 20-to-90 secs long.

While you may be inclined to use up that whole time, remember this: the longer a visitor is viewing your video, the less time they're scrolling through the various other blog posts and also web content that fills your page. Remember that our focus spans are short lived. If your cover video is greater than 60 seconds long, someone might not finish watching it prior to they proceed to one more job.

2. Represent your service.

Bear in mind when we claimed you couldn't judge a (Face) book by its cover (picture)? That's not precisely true when it pertains to social media sites. I would certainly be willing to wager that your cover photo is the first thing getting your audience's focus when they get to your page.

Because of that, you ought to be sure that the photo you select symbolizes your brand. Consider it this way-- if somebody arrive at your Facebook web page and doesn't quickly recognize what company it represents, you're doing it incorrect.

Consider making use of a group photo, your newest advertisement, and even a video clip that takes a much deeper dive into your business's distinct culture, a current product launch, an award you have actually won, and extra!

If you're a smaller company without any of the above, you might think about using a cost-free stock image that connects to your organisation version. If you do go this direction, take into consideration locating a stock picture that doesn't featured restrictions on whether or not you can apply any edits. Then, include your firm name, logo, or motto. Things regarding complimentary supply photos is that they're, well, cost-free, and that means any person can utilize them. Raise the possibilities that your page customers don't see a repeat by personalizing the picture to fit your service.

For help finding a stock picture that will represent your brand, take a look at our list of resources here.

3. Try to remain visual.

Okay-- this is a big one. It is a cover image, keep in mind?

Facebook made use of to have a regulation that stated just 20 percent of your cover picture could be made up of message. This was to maintain individuals from obtaining excessively promotional on their pictures as well as guarantee that Facebook maintained its important functionality as a social media network.

While Facebook has because eliminated that policy, we need to tell you to tread carefully. Utilizing some text on your cover image can be a considerable enhancement, but you still do not desire it text heavy. In practically every circumstance, visuals are both extra informative as well as interesting.

If you do choose to use some message on your picture, do not hit release before you check the sneak peek on both a smart phone as well as a desktop computer. Because the cover image displays in different ways on desktop and mobile, it's necessary to guarantee that your customers can still read the message plainly, regardless of the approach they make use of to see your web page.

4. Follow Facebook's cover image standards.

This nearly do without stating, but we can not write an overview to Facebook cover pictures without it.

When uploading a picture, be sure that it follows Facebook's cover picture standards. Bear in mind that your cover photo or video is public. That's right-- it can be watched by any person, even if they come across your company web page by accident! The last thing you intend to do is have your web page get reported since you didn't keep Facebook's standards in mind.

Your Facebook cover image can not be deceptive, deceptive, or infringe on a copyright. If you create your very own photo, you need to remain in the clear for that last one. Nevertheless, if you are deciding to make use of a stock picture, researched the copyrights prior to you go live.

While you need to read every one of Facebook's standards prior to beginning your Facebook advertising and marketing method, most definitely have a look at the cover photo-specific guidelines right here.

5. Take into consideration mobile customers.

Did you recognize that more than 70 percent of Facebook's customer base accesses the social media from their mobile phones?

That's right! We can no longer ignore mobile users. If you do, you're missing out on an essential possibility. Bear in mind that on mobile, a much bigger section of your cover image is shut out. This is since both your account photo and your page name get on top of the cover photo, rather than showing up alongside it like on a desktop.

When choosing a picture, be sure that it shows up properly on both mobile as well as desktop computer versions of your profile. Your mobile users will thank you.

6. Facebook cover photo size issues.

If you want your cover image to provide desired results, it should remain in line with the dimension guidelines we discussed earlier. As a suggestion, that's 820 pixels vast by 312 pixels tall on a desktop, and 640 pixels wide by 312 pixels high on mobile.

This may feel like a minuscule detail, however creating and also creating a distinct picture, just to have it warp or stretch when posted due to the fact that it's not the appropriate dimension, is a massive waste of time as well as resources. When you don't enhance your Facebook cover image for the special size guidelines and publish it anyway, it will probably negatively impact just how it looks. If the photo you choose to utilize is as well tiny, it will certainly extend to fit, making it fuzzy. On the other hand, if it's too huge, it will certainly crop it to fit. This might function, but it likewise may mean your customers are missing out on a valuable piece of the picture (essentially).

When you're creating a special cover picture, you should keep the dimensions in the rear of your mind from start-to-finish. By doing this, you'll end up with a Facebook-specific image that attracts your audience in normally.

7. Guarantee your cover image matches your brand guidelines.

I 'd want to bet your brand has a certain set of colors, fonts, pictures, as well as basic functions that are special to its style standards. Many brands do! These guidelines make certain that the content generated is consistent across the board, regardless of which department or expert it may come from.

Your social media profiles are an expansion of your brand. While the profiles may not belong of your organization's website, it's still vital that the content they include abides by your brand's standards. That suggests your cover picture should feature the same font style and color design as the rest of your organization's collateral.

Not only does this attach your Facebook web page back to your company, however it also raises brand acknowledgment and also pulls in your current and dedicated consumers.

8. Right-align the items in your cover photo.

This sounds nit-picky, but I assure, it's well worth it!

By ideal lining up the centerpiece of your cover picture, whether it's a person, message, your product, or extra, you're making your Facebook profile extra balanced. Since the account picture gets on the left, a right-aligned cover image is easier to eat for audiences.

Additionally, by right-aligning your cover image, you can draw additional focus to the call-to-action (CTA) button that rests lower-right to the cover image. When the viewer's eye is naturally attracted that instructions, they might be most likely to engage with the CTA and finish a specific activity.

9. Modification your cover picture based on different promotions.

Your cover image is most likely the first thing site visitors see when they come down on your brand name's Facebook page. That means it provides a superb possibility to flaunt your different brand name campaigns or advertising and marketing initiatives.

If there's an enormous sale coming up or you're releasing a new version of your most prominent item, take into consideration making an unique photo to establish as your cover picture. You can likewise change your cover picture to stand for different times of the year (back to school, summer, and so on) or fit in with different holidays.

Not just will this make your cover photo a lot more appropriate to visitors, yet it will certainly guarantee your cover image remains fresh, as it will certainly change typically. Think about screening our various cover pictures and see if they cause a boost in fans or involvement. You can also make use of the button that sits listed below your cover image to examine out various CTAs and examine the outcomes.

Facebook cover picture errors to avoid.

Certainly, we can't inform you Facebook cover image ideal techniques if we do not include some suggestions on what not to do. In this area, we'll highlight some usual mistakes marketers make when selecting and also publishing their Facebook cover images. Lucky for you, these are quickly preventable!

Excessive message.

Even if Facebook removed the restriction on just how much text you can consist of on your picture doesn't indicate you ought to go nuts. When you have an amazing brand-new promotion you're showing off in your cover image, it's natural to intend to consist of every single detail. Try to avoid doing so. Too much text can be sidetracking. Your cover photo is simply that-- a picture. Conserve the compelling message for where it matters: your Facebook updates and also statuses.

Not branding your photo.

Your cover picture uses up nearly a quarter of the space on your Facebook profile. That indicates when users concern your firm's page, they ought to quickly have the ability to identify your brand based on your banner photo alone.

Subtle branding will certainly make a huge difference. Even if your photo does not clearly say your brand's name, utilizing well-known shades or patterns can be a tiny attribute that goes a long way with brand name fondness.

Not using your logo design intelligently.

Branding can make a huge distinction. That said, utilizing your logo for both your account picture and your cover image is going way crazy. And also, due to the fact that your account image must constantly be your logo design, you'll need to discover other options when it concerns your banner picture.

If you intend to have a little logo design in the corner of your cover image, go for it. Your logo merely should not be the only part of your cover image.

Since you have a good understanding of what to do and also what not to do allow's have a look at some companies that stand out when it concerns choosing an eye-catching Facebook cover photo.

Information Privacy.

Keep in mind that if you ever feel as though you or your business's details is being jeopardized, the most effective strategy is to alter your Facebook password.

For aid on figuring out how to do so, head to our write-up on exactly how to change your Facebook password in a couple of easy actions.

Facebook cover image instances.

When it concerns Facebook cover photos, there are some social networks marketing professionals that truly simply get it. The complying with brand names include outstanding Facebook cover images that attract you in and also make you wish to discover more.


As our very first instance, we'll take a look at LinkedIn, a social networking platform for specialists. There are a couple of stand out elements of its cover picture. The first of which is that the image discreetly uses its logo design in a manner that flows with the rest of the picture. Additionally, the message, "in it to do what I enjoy," interest the customers' feelings.

Nevertheless, my preferred part of this photo is LinkedIn's clever placement of the major subject: the man in the hat. When you consider him, your eyes naturally follow his legs downward-- ideal to the switch that encourages visitors to use the LinkedIn application. If that isn't a well-done call-to-action, then I don't know what is.


The movie streaming service opted to use a cover video as its Facebook banner. The flick is an intro for the most recent season of its original show, "Orange is the New Black," which just recently premiered. It's obvious that the video was made specifically for Netflix's Facebook cover photo, as it includes the characters of the show remaining on a bus (that happens to be the best dimension). Not only is this an excellent example of a cover video, yet it demonstrates how you can readjust your banner to feature a prompt project or advertising effort. I have actually consisted of a display capture listed below, however to see it live, take a look at Netflix's main Facebook page right here.

Make A Facebook Cover


Target is the perfect example of a brand tying in its popular colors as well as patterns to produce a distinct, as well as totally well-known, cover picture. If I showed you this photo as well as didn't tell you what brand it came from, would certainly you still be able to guess appropriately? I wager you would. That is exactly what we desire.

Make A Facebook Cover

Your Facebook cover picture is an extension of your brand name.

Since you have an understanding of your Facebook cover picture dimension and ideal practices, it's time to take what you've found out and placed it into activity! Remember that your Facebook cover image is an expansion of your brand. It ought to be captivating, colorful, as well as represent your company.