Facebook Cover Photo Template Maker 2019

They claim you can't judge a (Face) book by its cover (picture).

While that sentiment may apply for literature, it likely won't for your Facebook business page. That's right; possible clients are evaluating your brand based upon the picture you contend the top of your account.

Why would not they? Your cover picture rests right on top of the page, is significantly larger than your profile, as well as, did we point out, it's at the top of your web page?

You get it.

Your Facebook cover image, commonly described as your banner photo, is the most distinctive attribute on your company's Facebook page. In fact, it covers virtually a quarter of the screen! When carried out well, it can represent your brand, reel in your visitor, and also urge them to discover your website more. For those reasons, it's essential that you develop and submit your cover picture with these best techniques in mind.

Facebook Cover Photo Template Maker

Make A Facebook Cover

On a desktop computer, the Facebook cover picture shows at 820 pixels wide by 312 pixels high

On mobile, the Facebook cover photo presents at 640 pixels wide by 312 pixels high

The picture size that works bests for both of these forms is 820 pixels vast by 462 pixels tall

The minimal size to upload is 400 pixels tall by 150 pixels broad

Facebook cover photo dimension:

Make A Facebook Cover

Comprehending Facebook cover picture dimension.

What's there to recognize, you ask?

Your Facebook cover photo size is greater than simply the length and width of your picture. It's the specifying consider whether your target markets will certainly continue to involve with your Facebook page or head somewhere else.

This is because, relying on what system your target market views your Facebook account, they'll see the image in a different way.

When seen from a home computer, your Facebook cover image displays at 820 pixels large by 312 pixels tall. When watched from a mobile device, it will certainly show at 630 pixels broad by 312 pixels high.

Let me stress and anxiety that these are two various forms. When checked out on a desktop, the picture appears much larger-- believe the form of a signboard you 'd see while driving on the highway. On the other hand, the mobile display of your image will not reduce so much off the top and also bottom of the picture.

When picking an image, be sure you choose a picture that will certainly be well-represented on both desktop as well as mobile. The picture dimension that functions well for both forms is 820 pixels vast by 462 pixels tall.

If you don't have a picture that fits the specific dimension parameters, don't stress! We have a hack for you. Facebook features a "reposition" tool that will let you upload an image taller than the suggested 462 pixels and also relocate up or down, relying on what you would certainly such as included. This can be an useful hint if you have an image you're set on that does not fit the dimension constraints.

Additionally, it interests note that Facebook now permits its cover photos to handle an entire immersive experience - Facebook 360 photos, which are a type of panoramic photo option. However, just personal accounts - not service web pages - can make use of this.

Facebook cover picture dimension on Desktop computer:

Make A Facebook Cover

Facebook cover picture dimension on mobile:

If you choose to include a cover picture with message on it, this size difference is particularly important to take into consideration. You'll require to position your message on the image to ensure that it does not get cut off when you switch tools.

Make A Facebook Cover

Since you have an understanding of the basics, we can study what really matters-- exactly how to ensure your cover photo helps set your brand apart from your competitors.

Ideal techniques for Facebook cover images.

While recognizing the right dimension for your Facebook cover picture is very important, it's not the end-all-be-all. What actually matters is the web content. Does it attract the target market in? Does it urge a specific activity?

The content is essential. That's why we have actually compiled these 9 best methods to keep in mind when you're picking your Facebook cover image.

1. Check out a Facebook cover video clip.

In a recent innovation, Facebook provided companies the ability to publish a cover video clip instead of a cover picture. This is not only an exciting opportunity, yet an especially excellent option for brand names as well as marketing professionals that may be extra video-inclined.

You can publish a video clip that fits Facebook's size parameters by saving the video documents at 820 pixels large by 312 pixels high to your desktop computer. Then, you can post it similarly you would add a new cover photo to your web page.

Nonetheless, you don't want to go bananas. Whether you choose a video or an image, bear in mind the best practices listed below. If you do pick a video, you'll wish to select one that is reasonably simple. Consider a choice that shares more about your business and also helps you inform a longer tale, like a culture video clip including your staff members or a film that explains your offering. Facebook will certainly support cover videos that are between 20-to-90 secs long.

While you might be inclined to consume that entire time, remember this: the longer a customer is seeing your video, the less time they're scrolling through the various other messages as well as web content that fills your web page. Keep in mind that our interest spans are short lived. If your cover video is greater than 60 seconds long, somebody might not complete watching it before they carry on to another job.

2. Represent your business.

Bear in mind when we claimed you could not evaluate a (Face) book by its cover (image)? That's not specifically true when it concerns social networks. I would certainly want to bet that your cover image is the first thing getting your target market's interest when they reach your page.

For that reason, you must make certain that the picture you pick personifies your brand name. Think of it by doing this-- if somebody arrive on your Facebook web page and doesn't instantly recognize what organization it represents, you're doing it incorrect.

Consider making use of a team image, your latest promotion, and even a video clip that takes a much deeper dive into your business's unique culture, a current item launch, an honor you have actually won, and also more!

If you're a smaller organisation with no of the above, you may take into consideration making use of a totally free stock photo that relates to your organisation version. If you do go this direction, take into consideration finding a supply photo that does not featured limitations on whether you can use any edits. Then, add your company name, logo design, or slogan. The important things about free supply images is that they're, well, free, which suggests anyone can use them. Enhance the possibilities that your page visitors do not see a repeat by tailoring the image to fit your company.

For assistance locating a stock image that will represent your brand name, look into our checklist of sources here.

3. Attempt to stay visual.

Okay-- this is a big one. It is a cover image, keep in mind?

Facebook utilized to have a rule that claimed only 20 percent of your cover picture could be comprised of message. This was to keep users from obtaining overly advertising on their pictures and also make sure that Facebook preserved its essential performance as a social media network.

While Facebook has actually given that eliminated that rule, we need to inform you to walk meticulously. Utilizing some message on your cover picture can be a substantial improvement, however you still don't desire it text heavy. In practically every situation, visuals are both much more insightful as well as engaging.

If you do choose to use some text on your image, do not hit release before you double check the preview on both a mobile device and a desktop. Because the cover image presents differently on desktop and mobile, it's essential to ensure that your customers can still check out the text clearly, despite the method they use to see your web page.

4. Follow Facebook's cover picture guidelines.

This just about goes without saying, but we can't compose an overview to Facebook cover photos without it.

When uploading an image, make certain that it follows Facebook's cover photo standards. Bear in mind that your cover picture or video clip is public. That's right-- it can be watched by anybody, even if they stumble across your organisation web page by crash! The last point you wish to do is have your web page get reported because you really did not keep Facebook's standards in mind.

Your Facebook cover picture can not be misleading, deceptive, or infringe on a copyright. If you produce your very own image, you need to be in the clear for that last one. Nonetheless, if you are opting to use a stock picture, read up on the copyrights prior to you go live.

While you should check out every one of Facebook's standards before beginning your Facebook marketing strategy, definitely check out the cover photo-specific standards here.

5. Take into consideration mobile users.

Did you recognize that greater than 70 percent of Facebook's customer base accesses the social media network from their mobile phones?

That's right! We can no more ignore mobile customers. If you do, you're losing out on a critical possibility. Remember that on mobile, a much bigger portion of your cover image is shut out. This is due to the fact that both your account photo and your web page name are on top of the cover photo, instead of appearing alongside it like on a desktop.

When picking a photo, make sure that it shows up effectively on both mobile as well as desktop computer versions of your profile. Your mobile individuals will thank you.

6. Facebook cover photo size matters.

If you want your cover image to deliver desired outcomes, it needs to be in line with the size standards we stated previously. As a suggestion, that's 820 pixels vast by 312 pixels tall on a desktop, as well as 640 pixels broad by 312 pixels high on mobile.

This might look like a tiny information, however designing and creating a distinct photo, only to have it warp or stretch when posted because it's not the ideal dimension, is a substantial wild-goose chase and also resources. When you don't optimize your Facebook cover photo for the special dimension guidelines as well as post it anyhow, it will possibly adversely impact just how it looks. If the image you pick to utilize is too tiny, it will certainly stretch to fit, making it fuzzy. On the other hand, if it's too huge, it will chop it to fit. This may function, however it additionally may mean your audiences are missing out on a beneficial piece of the picture (essentially).

When you're making an one-of-a-kind cover image, you ought to maintain the dimensions in the back of your mind from start-to-finish. In this manner, you'll wind up with a Facebook-specific photo that attracts your audience in naturally.

7. Ensure your cover image matches your brand standards.

I would certainly want to wager your brand name has a certain set of shades, typefaces, pictures, and general features that are unique to its design guidelines. The majority of brands do! These standards guarantee that the material generated corresponds across the board, no matter which division or specialist it might originate from.

Your social media accounts are an expansion of your brand. While the accounts might not belong of your company's web site, it's still necessary that the web content they feature abides by your brand name's standards. That suggests your cover photo ought to include the very same font style as well as color design as the remainder of your organization's collateral.

Not just does this connect your Facebook page back to your organization, yet it additionally enhances brand recognition and attracts your existing and also faithful customers.

8. Right-align the objects in your cover photo.

This sounds nit-picky, yet I assure, it's well worth it!

By best aligning the centerpiece of your cover picture, whether it's a person, message, your product, or a lot more, you're making your Facebook profile more balanced. Due to the fact that the account photo gets on the left, a right-aligned cover picture is less complicated to take in for viewers.

In addition, by right-aligning your cover photo, you can draw additional interest to the call-to-action (CTA) button that sits lower-right to the cover image. When the viewer's eye is normally drawn in that direction, they may be more likely to communicate with the CTA and also finish a certain activity.

9. Change your cover photo based upon various promos.

Your cover photo is probably the first thing site visitors see when they arrive on your brand name's Facebook page. That indicates it provides an exceptional possibility to flaunt your various brand campaigns or advertising and marketing efforts.

If there's a massive sale showing up or you're launching a brand-new variation of your most popular item, think about developing a special picture to establish as your cover photo. You can additionally change your cover photo to represent different times of the year (back to college, summertime, etc.) or fit in with various holidays.

Not only will this make your cover photo much more relevant to audiences, however it will ensure your cover photo stays fresh, as it will transform usually. Consider screening our various cover pictures and see if they lead to an increase in fans or interaction. You can additionally make use of the switch that sits listed below your cover photo to check out various CTAs as well as assess the results.

Facebook cover picture blunders to avoid.

Of course, we can not tell you Facebook cover picture ideal methods if we do not include some pointers on what not to do. In this section, we'll highlight some typical mistakes marketers make when choosing and releasing their Facebook cover images. Lucky for you, these are quickly avoidable!

Too much text.

Even if Facebook got rid of the restriction on just how much text you can consist of on your picture doesn't mean you ought to go nuts. When you have an interesting brand-new promotion you're showing off in your cover image, it's all-natural to intend to consist of each and every single information. Attempt to refrain from doing so. Excessive message can be sidetracking. Your cover photo is just that-- a photo. Conserve the compelling text for where it matters: your Facebook updates and also conditions.

Not branding your picture.

Your cover image uses up virtually a quarter of the area on your Facebook account. That suggests when individuals come to your business's page, they should promptly be able to determine your brand name based upon your banner image alone.

Subtle branding will certainly make a huge distinction. Even if your picture does not explicitly say your brand's name, making use of recognizable shades or patterns can be a tiny attribute that goes a long way with brand affinity.

Not utilizing your logo design wisely.

Branding can make a huge distinction. That said, utilizing your logo for both your profile picture and also your cover photo is going way overboard. And also, because your profile photo should constantly be your logo, you'll need to discover other options when it pertains to your banner photo.

If you intend to have a little logo design in the corner of your cover picture, go all out. Your logo just should not be the only part of your cover picture.

Now that you have a good understanding of what to do as well as what not to do let's take a look at some companies that excel when it concerns picking a distinctive Facebook cover picture.

Information Personal privacy.

Remember that if you ever really feel as though you or your firm's info is being jeopardized, the best course of action is to transform your Facebook password.

For aid on determining exactly how to do so, head to our article on exactly how to transform your Facebook password in a few very easy steps.

Facebook cover photo examples.

When it concerns Facebook cover photos, there are some social networks advertising and marketing experts that actually simply get it. The adhering to brands feature outstanding Facebook cover images that draw you in and make you wish to find out more.


As our initial example, we'll take a look at LinkedIn, a social networking platform for professionals. There are a few stand apart aspects of its cover picture. The initial of which is that the image subtly utilizes its logo in a manner that flows with the rest of the picture. Additionally, the text, "in it to do what I like," interest the customers' emotions.

Nonetheless, my preferred part of this image is LinkedIn's smart placement of the major subject: the man in the hat. When you take a look at him, your eyes naturally follow his legs downward-- ideal to the button that encourages viewers to make use of the LinkedIn app. If that isn't a well-done call-to-action, after that I do not recognize what is.


The movie streaming service opted to make use of a cover video as its Facebook banner. The flick is a teaser for the most recent period of its original program, "Orange is the New Black," which simply lately premiered. It's evident that the video clip was made particularly for Netflix's Facebook cover photo, as it includes the characters of the program sitting on a bus (that occurs to be the perfect size). Not only is this an exceptional example of a cover video clip, however it shows how you can change your banner to feature a prompt campaign or marketing initiative. I have actually included a display capture below, yet to see it live, have a look at Netflix's main Facebook web page here.

Make A Facebook Cover


Target is the best instance of a brand incorporating its widely known colors and patterns to develop an unique, and also completely identifiable, cover photo. If I showed you this picture as well as didn't tell you what brand it originated from, would certainly you still have the ability to presume correctly? I bet you would certainly. That is exactly what we desire.

Make A Facebook Cover

Your Facebook cover image is an expansion of your brand.

Now that you have an understanding of your Facebook cover photo size and best methods, it's time to take what you've discovered and put it into action! Remember that your Facebook cover image is an extension of your brand. It must be attractive, colorful, and represent your organization.