How to Make Facebook Cover Photo 2019

They claim you can not evaluate a (Face) publication by its cover (image).

While that belief may hold true for literary works, it likely won't for your Facebook company web page. That's right; possible consumers are evaluating your brand based on the picture you contend the top of your account.

Why wouldn't they? Your cover picture sits right at the top of the page, is considerably larger than your account, and, did we point out, it goes to the top of your web page?

You get it.

Your Facebook cover image, frequently described as your banner photo, is one of the most eye-catching feature on your company's Facebook page. As a matter of fact, it covers nearly a quarter of the screen! When implemented well, it can represent your brand, pull in your audience, and urge them to discover your site more. For those factors, it's crucial that you create and post your cover image with these finest practices in mind.

How To Make Facebook Cover Photo

Make A Facebook Cover

On a desktop computer, the Facebook cover photo displays at 820 pixels broad by 312 pixels high

On mobile, the Facebook cover picture shows at 640 pixels vast by 312 pixels high

The image dimension that functions bests for both of these shapes is 820 pixels large by 462 pixels tall

The minimal dimension to upload is 400 pixels tall by 150 pixels wide

Facebook cover picture dimension:

Make A Facebook Cover

Understanding Facebook cover photo size.

What exists to understand, you ask?

Your Facebook cover image size is more than just the length as well as width of your picture. It's the defining consider whether your target markets will remain to involve with your Facebook page or head somewhere else.

This is because, depending upon what platform your audience views your Facebook account, they'll see the image in different ways.

When watched from a home computer, your Facebook cover picture presents at 820 pixels vast by 312 pixels high. When watched from a smart phone, it will show at 630 pixels wide by 312 pixels high.

Let me tension that these are 2 various shapes. When seen on a desktop, the photo appears much wider-- believe the shape of a signboard you would certainly see while driving on the highway. On the other hand, the mobile display of your picture will not cut so much off the top as well as bottom of the picture.

When picking a photo, be sure you select a photo that will certainly be well-represented on both desktop computer and also mobile. The image dimension that works well for both shapes is 820 pixels broad by 462 pixels high.

If you do not have a photo that fits the exact size criteria, do not worry! We have a hack for you. Facebook includes a "reposition" tool that will allow you publish an image taller than the recommended 462 pixels and also relocate up or down, depending upon what you would certainly such as featured. This can be a handy tip if you have an image you're set on that doesn't fit the dimension constraints.

Additionally, it interests keep in mind that Facebook currently enables its cover images to take on a whole immersive experience - Facebook 360 pictures, which are a sort of breathtaking picture option. Nonetheless, only personal accounts - not business web pages - can capitalize on this.

Facebook cover picture size on Desktop:

Make A Facebook Cover

Facebook cover picture dimension on mobile:

If you choose to include a cover picture with message on it, this dimension distinction is particularly vital to consider. You'll need to place your text on the picture to make sure that it doesn't obtain removed when you switch over tools.

Make A Facebook Cover

Now that you have an understanding of the basics, we can study what really matters-- how to make certain your cover photo aids set your brand name aside from your rivals.

Best practices for Facebook cover photos.

While recognizing the right size for your Facebook cover picture is very important, it's not the end-all-be-all. What really matters is the web content. Does it attract the audience in? Does it motivate a particular activity?

The material is essential. That's why we've put together these nine best techniques to bear in mind when you're picking your Facebook cover picture.

1. Evaluate out a Facebook cover video clip.

In a current technology, Facebook offered companies the ability to upload a cover video clip in place of a cover image. This is not only an interesting chance, however a specifically great alternative for brands as well as marketing professionals that may be a lot more video-inclined.

You can upload a video clip that fits Facebook's dimension parameters by saving the video clip file at 820 pixels large by 312 pixels tall to your desktop. After that, you can upload it in the same way you would include a brand-new cover photo to your page.

Nonetheless, you don't intend to go crazy. Whether you select a video or a picture, remember the very best techniques below. If you do pick a video clip, you'll wish to pick one that is fairly straightforward. Think about an alternative that shares a lot more concerning your organisation and also helps you inform a longer story, like a culture video clip including your employees or a film that clarifies your offering. Facebook will sustain cover videos that are in between 20-to-90 secs long.

While you may be inclined to consume that whole time, remember this: the longer a visitor is seeing your video clip, the less time they're scrolling through the other articles and also material that fills your web page. Remember that our attention periods are fleeting. If your cover video is more than one minute long, someone might not finish seeing it prior to they carry on to another task.

2. Represent your service.

Keep in mind when we said you couldn't evaluate a (Face) publication by its cover (picture)? That's not exactly real when it comes to social media sites. I would certainly agree to wager that your cover image is the first thing getting your target market's interest when they get to your page.

Therefore, you should be sure that the picture you select embodies your brand. Think about it this way-- if somebody arrive on your Facebook web page and does not instantly know what company it stands for, you're doing it wrong.

Take into consideration using a team picture, your newest ad, or even a video clip that takes a much deeper dive into your firm's one-of-a-kind society, a current item launch, an honor you've won, and also more!

If you're a smaller sized organisation without any of the above, you may take into consideration using a cost-free supply photo that associates with your service model. If you do go this instructions, think about finding a supply photo that does not included constraints on whether or not you can apply any type of edits. After that, add your company name, logo design, or motto. Things about free stock photos is that they're, well, cost-free, which implies anybody can use them. Raise the chances that your page audiences do not see a repeat by personalizing the image to fit your organisation.

For assistance discovering a stock picture that will represent your brand, look into our list of sources here.

3. Attempt to stay visual.

Okay-- this is a huge one. It is a cover picture, bear in mind?

Facebook made use of to have a rule that claimed just 20 percent of your cover image could be made up of text. This was to keep individuals from getting extremely promotional on their images and ensure that Facebook kept its essential capability as a social media network.

While Facebook has considering that removed that regulation, we have to inform you to walk meticulously. Utilizing some text on your cover photo can be a significant improvement, however you still do not desire it message heavy. In almost every scenario, visuals are both much more informative and also engaging.

If you do choose to use some message on your photo, don't strike publish before you check the preview on both a smart phone and a desktop computer. Due to the fact that the cover picture presents in a different way on desktop as well as mobile, it's necessary to make sure that your customers can still check out the message clearly, regardless of the approach they make use of to see your web page.

4. Abide by Facebook's cover picture standards.

This just about goes without claiming, yet we can't write an overview to Facebook cover pictures without it.

When publishing a picture, make certain that it follows Facebook's cover photo guidelines. Remember that your cover photo or video is public. That's right-- it can be viewed by anyone, even if they stumble across your service page by crash! The last point you intend to do is have your page get reported due to the fact that you really did not keep Facebook's guidelines in mind.

Your Facebook cover photo can't be deceptive, deceptive, or infringe on a copyright. If you develop your own picture, you must be in the clear for that last one. Nonetheless, if you are deciding to utilize a supply picture, read up on the copyrights prior to you go live.

While you ought to check out every one of Facebook's standards before beginning your Facebook advertising and marketing method, definitely have a look at the cover photo-specific standards here.

5. Take into consideration mobile individuals.

Did you understand that greater than 70 percent of Facebook's user base accesses the social media network from their mobile phones?

That's right! We can no longer overlook mobile users. If you do, you're losing out on an essential opportunity. Bear in mind that on mobile, a much bigger portion of your cover photo is shut out. This is since both your account photo and also your web page name get on top of the cover picture, as opposed to appearing alongside it like on a desktop.

When choosing an image, make certain that it shows up appropriately on both mobile and also desktop computer variations of your profile. Your mobile individuals will thank you.

6. Facebook cover image dimension matters.

If you desire your cover picture to provide desired results, it must remain in line with the dimension standards we mentioned previously. As a reminder, that's 820 pixels broad by 312 pixels high on a desktop, as well as 640 pixels large by 312 pixels tall on mobile.

This might appear like a tiny detail, but creating and producing a special image, just to have it warp or stretch when uploaded since it's not the appropriate size, is an enormous wild-goose chase and sources. When you do not maximize your Facebook cover image for the unique dimension guidelines as well as upload it anyway, it will probably adversely affect just how it looks. If the image you choose to make use of is also tiny, it will certainly stretch to fit, making it blurred. On the other hand, if it's also large, it will crop it to fit. This may work, but it additionally might mean your visitors are losing out on an important item of the picture (literally).

When you're creating a distinct cover image, you need to keep the dimensions in the rear of your mind from start-to-finish. By doing this, you'll wind up with a Facebook-specific picture that draws your target market in naturally.

7. Ensure your cover photo matches your brand guidelines.

I 'd want to bet your brand name has a specific set of colors, typefaces, images, and also basic features that are one-of-a-kind to its design guidelines. The majority of brands do! These standards make certain that the web content created corresponds across the board, despite which division or expert it might originate from.

Your social media accounts are an expansion of your brand name. While the profiles might not be a part of your company's web site, it's still important that the material they feature abides by your brand name's standards. That means your cover picture should feature the very same font style and color pattern as the remainder of your company's collateral.

Not only does this connect your Facebook page back to your company, yet it also boosts brand recognition and also attracts your existing as well as faithful consumers.

8. Right-align the things in your cover picture.

This appears nit-picky, but I guarantee, it's well worth it!

By ideal straightening the centerpiece of your cover picture, whether it's an individual, message, your product, or more, you're making your Facebook profile more well balanced. Due to the fact that the account picture is on the left, a right-aligned cover image is less complicated to consume for viewers.

Additionally, by right-aligning your cover picture, you can draw added focus to the call-to-action (CTA) switch that rests lower-right to the cover photo. When the customer's eye is normally reeled in that direction, they might be more probable to communicate with the CTA and complete a certain action.

9. Adjustment your cover picture based on different promotions.

Your cover photo is possibly the first thing site visitors see when they arrive at your brand name's Facebook web page. That implies it provides an exceptional chance to flaunt your various brand name campaigns or marketing initiatives.

If there's a massive sale turning up or you're releasing a brand-new variation of your most prominent item, take into consideration developing an unique image to set as your cover image. You can likewise change your cover picture to represent various times of the year (back to college, summer season, and so on) or fit in with numerous holidays.

Not only will this make your cover picture a lot more pertinent to visitors, yet it will certainly ensure your cover picture stays fresh, as it will change typically. Take into consideration testing our various cover photos and see if they bring about a rise in fans or interaction. You can also use the switch that rests listed below your cover image to test out various CTAs and analyze the outcomes.

Facebook cover image errors to prevent.

Obviously, we can not inform you Facebook cover image ideal practices if we don't include some suggestions on what not to do. In this area, we'll highlight some typical blunders online marketers make when choosing and also publishing their Facebook cover pictures. Fortunate for you, these are conveniently preventable!

Too much message.

Even if Facebook removed the restriction on how much message you can consist of on your picture does not indicate you ought to go nuts. When you have an interesting new promotion you're showing off in your cover picture, it's all-natural to wish to consist of every information. Attempt to avoid doing so. Way too much text can be distracting. Your cover image is simply that-- an image. Conserve the engaging text for where it matters: your Facebook updates and also conditions.

Not branding your photo.

Your cover picture occupies nearly a quarter of the room on your Facebook profile. That suggests when users pertain to your firm's page, they should right away have the ability to determine your brand based upon your banner picture alone.

Refined branding will make a large distinction. Even if your image does not clearly say your brand name's name, using well-known colors or patterns can be a tiny attribute that goes a long way with brand fondness.

Not utilizing your logo sensibly.

Branding can make a big difference. That said, utilizing your logo for both your account picture as well as your cover picture is going way crazy. And also, because your account photo need to always be your logo, you'll need to check out various other alternatives when it involves your banner picture.

If you want to have a tiny logo in the corner of your cover image, go for it. Your logo design merely should not be the only part of your cover photo.

Now that you have a good understanding of what to do and also what not to do let's take a look at some organizations that succeed when it involves picking an appealing Facebook cover picture.

Information Privacy.

Remember that if you ever really feel as though you or your business's details is being compromised, the very best course of action is to transform your Facebook password.

For aid on figuring out just how to do so, head to our article on how to transform your Facebook password in a few easy actions.

Facebook cover picture examples.

When it pertains to Facebook cover pictures, there are some social networks marketing professionals that really just get it. The complying with brand names feature outstanding Facebook cover photos that attract you in and make you wish to discover more.


As our very first example, we'll have a look at LinkedIn, a social networking platform for specialists. There are a few attract attention elements of its cover photo. The first of which is that the image discreetly uses its logo in such a way that moves with the rest of the image. In addition, the message, "in it to do what I enjoy," interest the visitors' feelings.

Nevertheless, my preferred part of this photo is LinkedIn's smart placement of the primary subject: the man in the hat. When you take a look at him, your eyes naturally follow his legs downward-- appropriate to the button that encourages visitors to utilize the LinkedIn application. If that isn't a well-done call-to-action, then I do not know what is.


The motion picture streaming service decided to utilize a cover video clip as its Facebook banner. The flick is an intro for the most recent season of its initial program, "Orange is the New Black," which simply lately premiered. It's obvious that the video clip was made specifically for Netflix's Facebook cover photo, as it features the characters of the show sitting on a bus (that takes place to be the best size). Not only is this a superb example of a cover video, however it demonstrates how you can adjust your banner to feature a timely project or marketing initiative. I've included a screen capture listed below, yet to see it live, look into Netflix's main Facebook page below.

Make A Facebook Cover


Target is the best instance of a brand name tying in its well-known colors and also patterns to develop a distinct, and totally recognizable, cover picture. If I showed you this photo as well as didn't tell you what brand name it came from, would certainly you still have the ability to presume properly? I wager you would. That is specifically what we desire.

Make A Facebook Cover

Your Facebook cover image is an extension of your brand.

Now that you have an understanding of your Facebook cover picture dimension as well as best methods, it's time to take what you've discovered as well as placed it into activity! Remember that your Facebook cover photo is an expansion of your brand. It needs to be appealing, vibrant, and also represent your organization.