How to Make A Picture Fit Facebook Cover 2019

They say you can't judge a (Face) publication by its cover (picture).

While that sentiment may apply for literature, it likely will not for your Facebook company page. That's right; prospective consumers are evaluating your brand name based upon the picture you have at the top of your account.

Why would not they? Your cover picture sits right at the top of the web page, is significantly larger than your profile, and also, did we point out, it's at the top of your web page?

You get it.

Your Facebook cover picture, often described as your banner image, is the most eye-catching attribute on your company's Facebook page. In fact, it covers nearly a quarter of the display! When performed well, it can represent your brand name, reel in your viewer, and also urge them to explore your site more. For those factors, it's crucial that you develop and also submit your cover picture with these finest techniques in mind.

How To Make A Picture Fit Facebook Cover

Make A Facebook Cover

On a desktop computer, the Facebook cover picture shows at 820 pixels large by 312 pixels high

On mobile, the Facebook cover image displays at 640 pixels wide by 312 pixels tall

The image dimension that functions bests for both of these forms is 820 pixels large by 462 pixels high

The minimum size to upload is 400 pixels tall by 150 pixels wide

Facebook cover photo dimension:

Make A Facebook Cover

Understanding Facebook cover photo size.

What's there to comprehend, you ask?

Your Facebook cover image size is greater than just the length as well as width of your picture. It's the specifying consider whether your audiences will certainly continue to involve with your Facebook web page or head somewhere else.

This is because, relying on what platform your target market sights your Facebook account, they'll see the image in different ways.

When viewed from a computer, your Facebook cover image displays at 820 pixels broad by 312 pixels high. When seen from a mobile device, it will display at 630 pixels large by 312 pixels tall.

Let me anxiety that these are two various shapes. When viewed on a desktop computer, the picture appears much wider-- believe the form of a billboard you would certainly see while driving on the freeway. On the other hand, the mobile display screen of your picture will not cut a lot off the top and also bottom of the picture.

When picking an image, be sure you choose an image that will be well-represented on both desktop computer as well as mobile. The image size that functions well for both shapes is 820 pixels vast by 462 pixels tall.

If you do not have a photo that fits the specific size specifications, do not stress! We have a hack for you. Facebook includes a "reposition" tool that will certainly allow you upload a photo taller than the recommended 462 pixels as well as relocate up or down, depending upon what you would like featured. This can be a handy tip if you have a picture you're set on that doesn't fit the size constraints.

Additionally, it interests note that Facebook now permits its cover photos to take on an entire immersive experience - Facebook 360 photos, which are a type of scenic photo option. However, only personal accounts - not company web pages - can benefit from this.

Facebook cover picture size on Desktop:

Make A Facebook Cover

Facebook cover photo dimension on mobile:

If you choose to consist of a cover image with message on it, this size distinction is especially crucial to think about. You'll need to position your message on the image to make sure that it does not obtain cut off when you change tools.

Make A Facebook Cover

Now that you have an understanding of the basics, we can dive into what truly matters-- just how to make sure your cover image assists establish your brand in addition to your rivals.

Finest techniques for Facebook cover pictures.

While comprehending the appropriate size for your Facebook cover photo is necessary, it's not the end-all-be-all. What truly matters is the web content. Does it attract the target market in? Does it encourage a details action?

The material is vital. That's why we've put together these 9 best methods to remember when you're choosing your Facebook cover image.

1. Check out a Facebook cover video clip.

In a current advancement, Facebook used businesses the ability to upload a cover video clip in place of a cover image. This is not only an amazing chance, however a particularly excellent alternative for brand names as well as online marketers that might be much more video-inclined.

You can submit a video clip that fits Facebook's dimension criteria by saving the video file at 820 pixels vast by 312 pixels high to your desktop computer. Then, you can publish it in the same way you would certainly include a new cover picture to your page.

Nonetheless, you don't wish to freak out. Whether you pick a video or a photo, remember the best practices listed below. If you do select a video, you'll wish to pick one that is fairly simple. Consider an alternative that shares extra concerning your organisation and also assists you inform a longer story, like a culture video clip including your staff members or a film that discusses your offering. Facebook will support cover videos that are in between 20-to-90 seconds long.

While you may be inclined to consume that entire time, remember this: the longer a customer is enjoying your video clip, the less time they're scrolling through the various other blog posts and web content that loads your web page. Keep in mind that our focus spans are short lived. If your cover video is more than one minute long, somebody might not complete seeing it before they carry on to an additional job.

2. Represent your organisation.

Keep in mind when we stated you could not judge a (Face) book by its cover (picture)? That's not specifically true when it pertains to social media sites. I would certainly want to wager that your cover photo is the first thing ordering your target market's attention when they get to your page.

Because of that, you need to be sure that the image you choose embodies your brand. Think of it by doing this-- if somebody lands on your Facebook page and doesn't instantly understand what company it represents, you're doing it wrong.

Consider utilizing a team picture, your latest promotion, and even a video that takes a deeper dive into your company's distinct culture, a current item launch, an honor you have actually won, and also a lot more!

If you're a smaller organisation with no of the above, you may take into consideration making use of a cost-free supply image that associates with your service model. If you do go this direction, think about finding a supply picture that doesn't included limitations on whether or not you can apply any type of edits. After that, include your company name, logo, or slogan. Things concerning free supply photos is that they're, well, cost-free, which implies anyone can utilize them. Increase the opportunities that your page visitors don't see a repeat by tailoring the photo to fit your service.

For help locating a supply photo that will represent your brand name, take a look at our list of sources below.

3. Attempt to remain visual.

Okay-- this is a huge one. It is a cover picture, remember?

Facebook used to have a policy that said just 20 percent of your cover image could be comprised of message. This was to maintain customers from obtaining overly marketing on their pictures and also ensure that Facebook kept its important capability as a social network.

While Facebook has actually considering that gotten rid of that guideline, we have to inform you to walk cautiously. Making use of some message on your cover image can be a considerable improvement, but you still do not want it text heavy. In almost every circumstance, visuals are both much more helpful and appealing.

If you do opt to use some message on your picture, do not hit publish before you check the preview on both a mobile device as well as a desktop computer. Due to the fact that the cover picture displays in a different way on desktop computer and also mobile, it's essential to make sure that your viewers can still read the message plainly, regardless of the approach they utilize to visit your page.

4. Follow Facebook's cover picture guidelines.

This practically goes without saying, however we can not write an overview to Facebook cover pictures without it.

When posting a picture, make certain that it complies with Facebook's cover photo guidelines. Remember that your cover image or video is public. That's right-- it can be watched by any person, even if they stumble across your business page by crash! The last point you want to do is have your web page obtain reported since you really did not maintain Facebook's guidelines in mind.

Your Facebook cover photo can't be deceptive, deceptive, or infringe on a copyright. If you produce your very own image, you should be in the clear for that last one. Nevertheless, if you are choosing to utilize a stock image, read up on the copyrights prior to you go online.

While you need to review all of Facebook's standards before starting your Facebook advertising strategy, most definitely look into the cover photo-specific standards here.

5. Think about mobile individuals.

Did you recognize that more than 70 percent of Facebook's customer base accesses the social media network from their smart phones?

That's right! We can no more ignore mobile users. If you do, you're missing out on a critical opportunity. Remember that on mobile, a much bigger section of your cover photo is blocked out. This is due to the fact that both your account image and your page name get on top of the cover picture, as opposed to appearing alongside it like on a desktop computer.

When selecting a photo, make sure that it shows up properly on both mobile and desktop computer versions of your account. Your mobile customers will thanks.

6. Facebook cover picture dimension matters.

If you want your cover photo to supply intended outcomes, it ought to be in line with the size guidelines we discussed earlier. As a pointer, that's 820 pixels wide by 312 pixels high on a desktop, and also 640 pixels wide by 312 pixels high on mobile.

This might appear like a minuscule detail, however designing and also creating a special image, just to have it warp or stretch when posted because it's not the ideal dimension, is a large waste of time and also sources. When you don't maximize your Facebook cover picture for the one-of-a-kind dimension guidelines as well as submit it anyhow, it will probably negatively influence just how it looks. If the photo you pick to use is as well little, it will extend to fit, making it blurry. On the other hand, if it's too large, it will crop it to fit. This may function, but it additionally might suggest your viewers are missing out on an important item of the picture (essentially).

When you're making a distinct cover image, you need to maintain the dimensions in the back of your mind from start-to-finish. This way, you'll wind up with a Facebook-specific picture that attracts your audience in naturally.

7. Ensure your cover photo matches your brand name standards.

I 'd want to wager your brand has a particular collection of colors, font styles, photos, and general features that are distinct to its style standards. The majority of brand names do! These guidelines make certain that the content produced is consistent across the board, regardless of which division or specialist it may come from.

Your social media accounts are an extension of your brand name. While the accounts might not belong of your company's site, it's still necessary that the web content they include abides by your brand name's guidelines. That suggests your cover picture ought to feature the exact same typeface as well as color scheme as the rest of your company's collateral.

Not just does this connect your Facebook web page back to your organization, yet it also raises brand recognition as well as reels in your existing and also devoted customers.

8. Right-align the items in your cover image.

This seems nit-picky, however I promise, it's well worth it!

By best lining up the prime focus of your cover photo, whether it's a person, text, your item, or much more, you're making your Facebook account more balanced. Because the account image gets on the left, a right-aligned cover image is less complicated to consume for customers.

In addition, by right-aligning your cover picture, you can attract additional focus to the call-to-action (CTA) button that rests lower-right to the cover photo. When the customer's eye is normally pulled in that instructions, they may be more likely to engage with the CTA and complete a particular action.

9. Adjustment your cover photo based on different promos.

Your cover image is possibly the first thing site visitors see when they land on your brand's Facebook page. That implies it offers an excellent possibility to display your different brand projects or advertising efforts.

If there's a huge sale coming up or you're releasing a brand-new variation of your most prominent product, take into consideration designing an unique image to establish as your cover picture. You can also alter your cover photo to stand for various times of the year (back to institution, summertime, and so on) or fit in with different vacations.

Not just will this make your cover photo much more relevant to visitors, but it will guarantee your cover image remains fresh, as it will transform typically. Think about testing our different cover pictures and see if they bring about an increase in fans or interaction. You can also make use of the switch that sits listed below your cover image to check out different CTAs as well as examine the results.

Facebook cover photo mistakes to prevent.

Of course, we can not tell you Facebook cover photo ideal methods if we don't consist of some suggestions on what not to do. In this area, we'll highlight some usual mistakes marketing experts make when choosing as well as publishing their Facebook cover images. Lucky for you, these are conveniently preventable!

Way too much text.

Just because Facebook removed the restriction on just how much message you can include on your photo does not indicate you ought to go nuts. When you have an amazing new promotion you're flaunting in your cover photo, it's all-natural to want to consist of every single detail. Attempt to refrain from doing so. Excessive text can be distracting. Your cover photo is simply that-- a photo. Conserve the compelling message for where it matters: your Facebook updates and standings.

Not branding your image.

Your cover picture occupies nearly a quarter of the space on your Facebook account. That indicates when customers come to your company's web page, they should promptly be able to determine your brand based upon your banner photo alone.

Refined branding will certainly make a big difference. Even if your image doesn't clearly say your brand name's name, using identifiable colors or patterns can be a little feature that goes a long way with brand name affinity.

Not utilizing your logo design intelligently.

Branding can make a huge difference. That said, using your logo for both your account picture and your cover picture is going way crazy. And, because your account photo must always be your logo design, you'll have to explore various other choices when it concerns your banner picture.

If you intend to have a small logo in the corner of your cover picture, go all out. Your logo design simply should not be the only part of your cover photo.

Since you have a mutual understanding of what to do as well as what not to do allow's have a look at some companies that stand out when it pertains to picking an eye-catching Facebook cover photo.

Information Personal privacy.

Bear in mind that if you ever before really feel as though you or your firm's information is being endangered, the best strategy is to transform your Facebook password.

For help on finding out just how to do so, head to our post on exactly how to transform your Facebook password in a couple of simple actions.

Facebook cover photo instances.

When it involves Facebook cover pictures, there are some social media advertising experts that really simply get it. The adhering to brand names include stellar Facebook cover photos that draw you in and also make you want to find out more.


As our initial example, we'll have a look at LinkedIn, a social networking system for professionals. There are a couple of stick out aspects of its cover photo. The first of which is that the picture subtly utilizes its logo in such a way that flows with the rest of the image. In addition, the text, "in it to do what I enjoy," appeals to the viewers' emotions.

However, my favorite part of this image is LinkedIn's smart positioning of the major topic: the man in the hat. When you look at him, your eyes naturally follow his legs downward-- appropriate to the button that urges audiences to use the LinkedIn app. If that isn't a well-done call-to-action, then I don't recognize what is.


The flick streaming service opted to use a cover video clip as its Facebook banner. The flick is a teaser for the most recent period of its original program, "Orange is the New Black," which simply lately premiered. It's noticeable that the video was made especially for Netflix's Facebook cover picture, as it includes the characters of the show sitting on a bus (that happens to be the ideal dimension). Not just is this a superb example of a cover video, yet it demonstrates how you can change your banner to feature a timely project or advertising initiative. I've included a screen capture below, but to see it live, take a look at Netflix's main Facebook web page below.

Make A Facebook Cover


Target is the ideal instance of a brand tying in its widely known shades and patterns to produce a special, as well as totally well-known, cover image. If I revealed you this picture as well as didn't tell you what brand it originated from, would you still be able to think appropriately? I bet you would. That is specifically what we desire.

Make A Facebook Cover

Your Facebook cover picture is an expansion of your brand.

Since you have an understanding of your Facebook cover image dimension and also ideal practices, it's time to take what you've learned as well as placed it into activity! Keep in mind that your Facebook cover photo is an expansion of your brand. It ought to be distinctive, vibrant, and also represent your company.