Make Facebook Cover 2019

They state you can't judge a (Face) book by its cover (image).

While that sentiment may hold true for literary works, it likely will not for your Facebook organisation web page. That's right; potential customers are judging your brand name based upon the picture you have at the top of your profile.

Why wouldn't they? Your cover photo rests right on top of the web page, is dramatically larger than your account, and, did we discuss, it goes to the top of your web page?

You get it.

Your Facebook cover picture, commonly described as your banner photo, is the most attractive attribute on your company's Facebook page. As a matter of fact, it covers nearly a quarter of the screen! When implemented well, it can represent your brand name, pull in your visitor, and also urge them to discover your website much more. For those factors, it's crucial that you develop and upload your cover image with these finest practices in mind.

Make Facebook Cover

Make A Facebook Cover

On a desktop, the Facebook cover image displays at 820 pixels vast by 312 pixels tall

On mobile, the Facebook cover image displays at 640 pixels large by 312 pixels tall

The picture size that works bests for both of these forms is 820 pixels wide by 462 pixels high

The minimum size to upload is 400 pixels high by 150 pixels wide

Facebook cover photo dimension:

Make A Facebook Cover

Comprehending Facebook cover image dimension.

What's there to recognize, you ask?

Your Facebook cover picture dimension is greater than simply the length as well as width of your photo. It's the defining factor in whether your audiences will certainly continue to engage with your Facebook page or head elsewhere.

This is because, depending upon what system your audience sights your Facebook account, they'll see the picture in a different way.

When seen from a computer, your Facebook cover picture presents at 820 pixels large by 312 pixels high. When viewed from a smart phone, it will present at 630 pixels wide by 312 pixels high.

Let me tension that these are 2 various forms. When watched on a desktop, the photo appears much larger-- believe the form of a signboard you 'd see while driving on the freeway. On the other hand, the mobile screen of your image will certainly not cut a lot off the top and base of the picture.

When picking a picture, be sure you select a photo that will be well-represented on both desktop and mobile. The picture dimension that functions well for both forms is 820 pixels wide by 462 pixels tall.

If you don't have a picture that fits the precise size criteria, do not stress! We have a hack for you. Facebook includes a "rearrange" device that will allow you submit a photo taller than the recommended 462 pixels and also move it up or down, depending upon what you would such as included. This can be an useful hint if you have a picture you're set on that doesn't fit the size limitations.

Furthermore, it's interesting to note that Facebook now allows its cover images to handle a whole immersive experience - Facebook 360 photos, which are a sort of breathtaking picture option. Nevertheless, only personal accounts - not organisation pages - can capitalize on this.

Facebook cover picture dimension on Desktop computer:

Make A Facebook Cover

Facebook cover image size on mobile:

If you choose to consist of a cover image with message on it, this size difference is specifically vital to consider. You'll need to position your message on the photo so that it does not get removed when you change devices.

Make A Facebook Cover

Since you have an understanding of the essentials, we can study what actually matters-- just how to make certain your cover photo aids establish your brand name aside from your competitors.

Best methods for Facebook cover images.

While recognizing the appropriate size for your Facebook cover photo is very important, it's not the end-all-be-all. What really matters is the web content. Does it attract the target market in? Does it encourage a particular activity?

The web content is vital. That's why we've assembled these 9 ideal practices to keep in mind when you're selecting your Facebook cover picture.

1. Test out a Facebook cover video.

In a recent development, Facebook supplied businesses the capacity to upload a cover video clip instead of a cover photo. This is not just an amazing opportunity, yet a specifically excellent alternative for brand names as well as marketing experts that may be more video-inclined.

You can submit a video that fits Facebook's dimension specifications by saving the video clip file at 820 pixels wide by 312 pixels tall to your desktop computer. After that, you can submit it similarly you would add a new cover photo to your web page.

Nevertheless, you do not wish to freak out. Whether you select a video clip or a picture, remember the most effective methods listed below. If you do pick a video clip, you'll wish to select one that is fairly straightforward. Consider a choice that shares much more regarding your organisation and also helps you inform a longer story, like a society video featuring your staff members or a movie that explains your offering. Facebook will certainly support cover videos that are in between 20-to-90 seconds long.

While you may be inclined to use up that whole time, remember this: the longer a viewer is viewing your video clip, the less time they're scrolling with the other blog posts and also material that loads your page. Bear in mind that our focus spans are fleeting. If your cover video clip is more than one minute long, someone may not end up viewing it prior to they go on to one more job.

2. Represent your business.

Bear in mind when we stated you couldn't judge a (Face) publication by its cover (picture)? That's not specifically real when it concerns social media. I 'd be willing to bet that your cover picture is the first thing ordering your audience's focus when they get to your page.

Therefore, you should make sure that the image you select personifies your brand name. Think about it by doing this-- if someone lands on your Facebook web page and does not instantly understand what company it represents, you're doing it wrong.

Consider utilizing a group photo, your most recent advertisement, or even a video that takes a deeper dive into your firm's distinct culture, a recent item launch, an honor you've won, and extra!

If you're a smaller sized service without any of the above, you may think about utilizing a complimentary supply photo that connects to your business design. If you do go this instructions, take into consideration discovering a supply picture that does not featured limitations on whether you can apply any type of edits. After that, include your company name, logo design, or slogan. The important things concerning free supply photos is that they're, well, free, which indicates anybody can use them. Boost the possibilities that your page viewers do not see a repeat by personalizing the image to fit your business.

For aid finding a supply image that will certainly represent your brand, check out our checklist of sources here.

3. Attempt to remain aesthetic.

Okay-- this is a large one. It is a cover image, remember?

Facebook made use of to have a rule that claimed only 20 percent of your cover picture could be made up of text. This was to keep individuals from obtaining extremely advertising on their images and ensure that Facebook kept its important functionality as a social media network.

While Facebook has considering that removed that guideline, we need to inform you to walk meticulously. Making use of some text on your cover photo can be a significant improvement, yet you still don't desire it message heavy. In practically every scenario, visuals are both a lot more informative as well as appealing.

If you do decide to utilize some message on your picture, do not strike publish before you check the preview on both a mobile device as well as a desktop. Due to the fact that the cover image shows in different ways on desktop computer and also mobile, it's vital to guarantee that your customers can still check out the message plainly, no matter the technique they use to see your web page.

4. Follow Facebook's cover image standards.

This almost do without claiming, but we can't write a guide to Facebook cover photos without it.

When uploading a picture, be sure that it follows Facebook's cover picture standards. Bear in mind that your cover photo or video clip is public. That's right-- it can be seen by anybody, even if they stumble across your service web page by accident! The last point you want to do is have your page get reported due to the fact that you didn't maintain Facebook's standards in mind.

Your Facebook cover image can't be misleading, misleading, or infringe on a copyright. If you develop your very own picture, you should remain in the clear for that last one. However, if you are opting to make use of a supply photo, checked out the copyrights prior to you go real-time.

While you must review all of Facebook's standards prior to starting your Facebook marketing approach, definitely look into the cover photo-specific guidelines right here.

5. Take into consideration mobile customers.

Did you know that greater than 70 percent of Facebook's individual base accesses the social media network from their mobile phones?

That's right! We can no longer ignore mobile customers. If you do, you're missing out on an essential opportunity. Bear in mind that on mobile, a much bigger part of your cover photo is blocked out. This is because both your account picture and your web page name are on top of the cover image, rather than appearing alongside it like on a desktop.

When selecting a picture, make certain that it shows up appropriately on both mobile and also desktop variations of your account. Your mobile individuals will certainly thank you.

6. Facebook cover picture size issues.

If you desire your cover image to deliver desired results, it must remain in line with the size guidelines we discussed earlier. As a tip, that's 820 pixels broad by 312 pixels tall on a desktop, and 640 pixels broad by 312 pixels tall on mobile.

This might look like a minuscule information, but creating and also developing an one-of-a-kind picture, only to have it warp or stretch when uploaded because it's not the appropriate size, is a large waste of time and sources. When you don't maximize your Facebook cover image for the one-of-a-kind size standards and upload it anyway, it will possibly adversely affect just how it looks. If the photo you select to utilize is also tiny, it will stretch to fit, making it blurry. On the other hand, if it's as well big, it will crop it to fit. This might work, yet it likewise might suggest your audiences are losing out on a valuable item of the picture (actually).

When you're creating a distinct cover image, you should maintain the measurements in the back of your mind from start-to-finish. By doing this, you'll wind up with a Facebook-specific photo that attracts your audience in normally.

7. Ensure your cover photo matches your brand standards.

I would certainly want to bet your brand has a particular set of colors, fonts, images, and basic features that are special to its style guidelines. The majority of brands do! These guidelines guarantee that the content produced corresponds across the board, despite which department or specialist it may originate from.

Your social networks profiles are an expansion of your brand. While the accounts may not be a part of your company's web site, it's still essential that the content they feature abides by your brand name's guidelines. That implies your cover image should feature the same font style and also color scheme as the rest of your organization's security.

Not just does this connect your Facebook web page back to your company, yet it additionally boosts brand recognition and also draws in your present and also dedicated customers.

8. Right-align the items in your cover image.

This appears nit-picky, however I guarantee, it's well worth it!

By right lining up the centerpiece of your cover photo, whether it's an individual, text, your item, or much more, you're making your Facebook account a lot more balanced. Due to the fact that the profile photo is on the left, a right-aligned cover image is much easier to consume for visitors.

Additionally, by right-aligning your cover photo, you can draw added interest to the call-to-action (CTA) button that rests lower-right to the cover picture. When the viewer's eye is normally drawn in that instructions, they might be more likely to engage with the CTA as well as complete a specific activity.

9. Change your cover photo based upon different promotions.

Your cover photo is probably the first thing site visitors see when they arrive at your brand's Facebook page. That means it uses a superb chance to show off your various brand name projects or marketing efforts.

If there's a large sale coming up or you're introducing a new version of your most preferred item, think about making an one-of-a-kind image to set as your cover picture. You can also transform your cover image to represent various times of the year (back to college, summer season, etc.) or fit in with numerous holidays.

Not just will this make your cover image a lot more pertinent to customers, yet it will certainly guarantee your cover photo remains fresh, as it will certainly change frequently. Consider screening our different cover photos and see if they bring about a boost in followers or involvement. You can likewise make use of the switch that rests listed below your cover picture to check out various CTAs as well as assess the outcomes.

Facebook cover picture mistakes to stay clear of.

Naturally, we can't inform you Facebook cover photo best practices if we don't include some ideas on what not to do. In this section, we'll highlight some usual mistakes marketing professionals make when selecting as well as releasing their Facebook cover photos. Fortunate for you, these are easily avoidable!

Way too much text.

Just because Facebook removed the restriction on how much message you can consist of on your image does not imply you must go nuts. When you have an interesting new promo you're showing off in your cover picture, it's all-natural to want to include every detail. Attempt to refrain from doing so. Excessive message can be distracting. Your cover image is just that-- a picture. Save the engaging message for where it matters: your Facebook updates and standings.

Not branding your image.

Your cover photo uses up virtually a quarter of the area on your Facebook profile. That means when individuals come to your business's web page, they ought to immediately have the ability to recognize your brand name based upon your banner image alone.

Subtle branding will make a big distinction. Even if your photo does not explicitly say your brand name's name, making use of well-known colors or patterns can be a small feature that goes a long way with brand affinity.

Not using your logo carefully.

Branding can make a huge difference. That claimed, utilizing your logo for both your profile photo as well as your cover picture is going way too far. As well as, because your profile photo ought to always be your logo design, you'll need to check out other choices when it concerns your banner image.

If you intend to have a small logo in the edge of your cover picture, go for it. Your logo design merely shouldn't be the only part of your cover photo.

Since you have a mutual understanding of what to do and what not to do allow's have a look at some organizations that excel when it involves choosing a captivating Facebook cover image.

Details Privacy.

Bear in mind that if you ever before feel as though you or your company's info is being jeopardized, the best strategy is to transform your Facebook password.

For help on determining exactly how to do so, head to our post on how to change your Facebook password in a couple of easy actions.

Facebook cover image examples.

When it involves Facebook cover pictures, there are some social media sites advertising and marketing experts that actually simply get it. The adhering to brands feature stellar Facebook cover photos that attract you in and also make you intend to discover more.


As our very first instance, we'll have a look at LinkedIn, a social networking platform for professionals. There are a couple of stick out aspects of its cover image. The initial of which is that the photo subtly uses its logo design in such a way that streams with the remainder of the photo. In addition, the message, "in it to do what I enjoy," attract the visitors' feelings.

Nevertheless, my preferred part of this image is LinkedIn's smart positioning of the primary subject: the man in the hat. When you consider him, your eyes naturally follow his legs downward-- appropriate to the switch that motivates audiences to utilize the LinkedIn application. If that isn't a well-done call-to-action, then I don't understand what is.


The movie streaming service chose to utilize a cover video as its Facebook banner. The flick is an intro for the most current season of its initial show, "Orange is the New Black," which just recently premiered. It's apparent that the video clip was made especially for Netflix's Facebook cover photo, as it features the characters of the show remaining on a bus (that takes place to be the perfect size). Not only is this an excellent instance of a cover video, however it demonstrates how you can adjust your banner to include a prompt project or marketing initiative. I've included a display capture listed below, yet to see it live, have a look at Netflix's main Facebook web page right here.

Make A Facebook Cover


Target is the best instance of a brand name tying in its well-known shades as well as patterns to produce an one-of-a-kind, and also absolutely well-known, cover photo. If I revealed you this picture as well as didn't inform you what brand name it came from, would certainly you still have the ability to presume correctly? I bet you would. That is specifically what we desire.

Make A Facebook Cover

Your Facebook cover image is an extension of your brand name.

Since you have an understanding of your Facebook cover picture size and best practices, it's time to take what you've learned and placed it into activity! Remember that your Facebook cover image is an extension of your brand. It needs to be captivating, colorful, and represent your organization.